In one of my book scavenging sorties, I came across an interesting book about women. The book is an anthology of 20 modern-day short stories. Their authors are all women and the perspective is predominantly feminine. Gloria Steinem, a renowed feminist, has compiled the short stories from published literary pieces in New York literary circles [...]
Some teachers think that “sensitivity” based teaching is a means of spoiling today’s students. But times are different now. Compared to the classrooms of the 70s and 80s, today’s students now face a constant barrage of information and images from all around. With all this cacophony and chaos, our youth have a difficult time sorting [...]
In Asia, Hong Kong and Singapore are arguably two of the most upwardly mobile cities. When it comes to excitement however, I would have to bat for Bangkok and Manila. If one were to ask which sister is more well-adjusted overall, it’s tempting to reply Bangkok. Manila has spent long enough being perceived as a [...]
It was during the latter part of the 90s that Starbucks became the ubiquitous household name we know today. In my block alone, there are three (that’s right, three) of them. So it was that I decided to work on my latest social marketing campaign from the comfort of one down at the corner, near [...]
Technology isn’t what drives the Internet. It is the collaboration and free exchange of information is made possible by Internet technology that has made the ‘net a global phenomenon, and an almost indispensable part of our world. The drawback top the free exchange of information is that not all of the information out there is [...]
The holidays are here. The mad rush to buy gifts and presents can be exhausting and not without the occasional headache. For online sellers, the holiday season can be the busiest time of the year, but probably the most profitable, too. More consumers now prefer doing their holiday shopping online to avoid the traffic and [...]
Health products are probably one of the most marketable products these days. This may be because more and more Americans are getting health-conscious. It could also be because more people are experiencing health problems, and they of course want them treated. Manufacturers may also have the same reasons for coming up with all sorts of [...]
Most successful entrepreneurs say that the secret to generating a “high impact” marketing plan is through budget optimization. In today’s economy, a low-cost marketing strategy is a must. Here are just some of the reasons why small businesses will benefit from a low budget marketing technique: expensive advertisements do not translate to an increase in [...]
Customer service is all about retention. It’s about making future sales possible. Customer service means having a lot of referrals. That goes to say that happy and content customers will put in a good word for you. While a lot other ideas may be racing inside your mind when it comes to defining the true [...]
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