Archive by Author
November 4, 2010

Getting better at customer service

Social media is a burgeoning field. Using something for contact management can help alleviate some stress. But that doesn’t mean it’s still going to be easy. For example, you should be considering: security concerns; concerns about the amount of publicity your site is getting; or concerns about the overall effectiveness of the social media strategy being implemented. Security concerns abound when it
October 4, 2010

Social Media Acceptance

Social media is one of the most valuable tools on the market for any small business today, and it’s important to  understand how much of an impact the practice can have on your own business. Though your business may already have a successful marketing plan and advertising component in place, incorporating social media is one of the best ways to boost sales and build your network. When you accept social media
September 25, 2010

Business and Social Media

Many business owners are taking a second look at social media sites and the possible benefits that they have to offer. With an increasing popularity on the internet, social media sites are becoming a form of communication that deserves a closer look. Over the past few years the reach of social media sites has grown to cover just about every age range, and interest group imaginable. Business owners have started to t
August 2, 2010

Social Branding

With the advent of social media, the marketing world has been revamped. These days the buzz phrase is social media branding or social branding. This refers to the use of social media network to bring a company or service to potential clients. It is also a means of keeping current customers informed. It can also refer to marketing efforts that employ a socially conscientious approach such as a focus on the environme