The holidays are here. The mad rush to buy gifts and presents can be exhausting and not without the occasional headache. For online sellers, the holiday season can be the busiest time of the year, but probably the most profitable, too. More consumers now prefer doing their holiday shopping online to avoid the traffic and crowd in shopping malls and districts. They prefer shopping with a few clicks for the love of convenience.
As a seller, you always want to ensure a great shopping experience for your customers, especially on these days. A good shopping experience doesn’t just involve choosing items and clicking the ‘Purchase Now’ button. For your buyers to be assured of a great service – be it during the booking process or post-purchase customer service – you have to follow some simple tips to ensure worry-free holiday shopping.
Describe your items accurately. Provide detailed description and lots of photos at different angles and views of items so customers will get a great picture of what they’re getting. You have to overcome and compensate for the disadvantage of online selling – not being able to touch and feel the product prior to purchase. Be honest, as sugarcoating or omitting to mention some flaws will lead to disappointment and dissatisfaction, which will be costly and mar your reputation in the long run.
Make it easy to contact you. Prominently display contact details on your website so buyers can easily get in touch with you to get updates or alert you when their Verizon promo code doesn’t work, among other disputes. Communicating with your customers is very important, so be responsive to queries and feedback. This will show them that their satisfaction is important to you.
Be clear on shipping time frames. Some customers may do last-minute shopping and end up worrying if their purchases will even arrive in time for Christmas Eve, for example. Some customers don’t check where you’re shipping from, and therefore don’t have any idea how long the delivery will take. Because of these possible challenging scenarios, make sure to set expectations of delivery time frames. Provide options such as First Class or regular delivery. You can also proactively give them tracking numbers so they can check delivery updates themselves.
Use secured payment channels. Be sure to use secure and protected payment channels such as Paypal when receiving payments. This will give you and the buyers peace of mind. Sellers have Seller Protection while buyers can file disputes should problems arise.