Customer service means having a lot of referrals. That goes to say that happy and content customers will put in a good word for you.
While a lot other ideas may be racing inside your mind when it comes to defining the true meaning of customer service, know that being of service to your target market always depends on your personal perspective, and the business goals you wish to attain.
I remember one lazy afternoon when I got a call from some agent who was too persistent to the point of begging me to at least spare him a minute. I found out that he badly needed to sell some pool table lighting, or else his boss will fire him. I was under the impression that the business must be in a bad shape, and that the agent was faking his energy. Occasionally, I could detect a note of boredom in his voice. At the back of my mind I knew he will not succeed in convincing me, since I don’t own a pool table by the way, but primarily because he sucks at customer relations. That perhaps explains the reason why he’s currently in hot water.
How should someone who sells a product or offer some service sound? How should he reach out to people? How can he possibly turn a target into a client?
To begin with, talk and listen to potential customers. You don’t just reach out to them through email, social media, or telemarketing to promote your products. More importantly, you listen to whatever feedback they give you. Know their needs and preferences, instead of bombarding them with endless marketing ads. This way you gain useful insights on how to make your product more effective, and your service more commendable.
Remember that customer service isn’t all about promoting the business itself, or making sales. It goes beyond listening and feeling for your clients, understanding where they’re coming from should they get annoyed, and of course offering solutions whenever something gets out of hand.