Health products are probably one of the most marketable products these days. This may be because more and more Americans are getting health-conscious. It could also be because more people are experiencing health problems, and they of course want them treated.
Manufacturers may also have the same reasons for coming up with all sorts of products that can be classified as health products. Here’s a list of today’s most popular health (and beauty) products:
2. insomnia treatments
3. human growth hormone products
4. weight loss products (oral forms, diet programs, e-courses)
5. exercise machines and equipment
Health products do abound. All that a businessperson like you needs to do is to promote and sell them. It’s a good thing social media is here to help you in earning a ‘healthy’ income.
There are health products or brands that are not that popular with consumers. One strategy that you can use in selling such products is to provide easy-to-understand information about them. Do not post medical terms or a whole bunch of ingredients which you yourself may not know how to pronounce. A bulleted list of information on the features of a carb blocker, for instance, would do.
For customers who want to learn more about the product, provide links to a more detailed discussion of it. Providing links to related articles like weight loss tips, guides on how to use exercise machines and equipment, and professional opinions on a diet program like the one on http://www.mydietarea.com/hcg-diet/ is another good way to give more information to your customers.
Social networking sites are a channel for people to voice their views and share their experiences. Use this feature of these sites to get your customers’ insights on the product you are selling. Check out their conversations, comments and shout outs. Find out the good and not-so-good things they have to say about it. Use this to improve either the next product you will sell or the marketing strategy you will use.
Websites like, Facebook, Twitter, LinkedIn and the like are a good way to reach and hear from people. Using them has already been an acceptable way to promote business. The things that you will learn from people may be good or bad (or both) for your business. What is important is that you make the most out of the good things and that you use the bad ones to improve particular aspects of your business.